Katie Davis Quoted in Forbes Article: Pitbull’s FIU Naming Rights Deal

James Moore partner Katie Davis is quoted in a Forbes article announcing a naming rights deal between Florida International University (FIU) and recording artist Pitbull.

The deal involves a vast range of benefits for both FIU and Pitbull (real name Armando Christian Perez) and is seen as a bold step in the increasingly blended worlds of college athletics and media. There is also room for collaboration between the two parties regarding FIU’s name, image and likeness efforts.

Katie, leader of James Moore’s Collegiate Athletics Services and Higher Education Services teams, is quoted extensively as she speaks of the standard it sets for other partnerships and how they can positively impact collegiate athletics programs.

You can read the complete Forbes article here.