News & Brews Sports Biz: NFTs in Collegiate Athletics with SFA’s Wally Crittenden

On this episode of News & Brews Sports Biz, Katie and Ken welcome Wally Crittenden, Associate Athletic Director for Business Development & Revenue Generation at Stephen F. Austin State University.

Wally discusses the innovative approaches that Stephen F. Austin State uses in tokenizing digital assets. The trio discusses opportunities for athletic departments to convert assets they already own into revenue generating and brand boosting technology, such as social tokens and NFTs. And of course, they chat about their current brews of choice.

Welcome (0:11)

Career Path (1:02)

Common Digital Assets Terminology (3:20)

Common Myths of NFTs (8:01)

Revenue Generation, Fan Engagement & Brand Awareness (17:35)

Making Digital Assets Fan Friendly (22:05)

Getting Campus Buy-In (25:55)

Student-Athlete Engagement & Involvement (32:05)

Advice to Peers Exploring Digital Assets (34:20)

Collaborating with Creators (38:55)

NIL NFT Opportunities (42:42)

Brews of the Month (44:37)

Wrap-Up (46:55)

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